Kids design furniture made from recycled plastic toys
Updated: Jan 29, 2020
The closed-loop conversation is often one that focuses on e-waste, fashion and single-use plastics, but LEGO Group and Antwerp-based design furniture brand ecoBirdy are aiming to change that by bringing the concept of circularity and sustainability to the toy front.
Supported by the EU’s program for the competitiveness of SMEs (COSME), ecoBirdy has launched its first collection of design furniture for kids made entirely from recycled plastic toys. The launch follows two years of research exploring how to sustainably recycle plastic toys.
“We found that plastic toys use plastic more intensively than other consumer goods: 80% of plastic toys end up in landfills, incinerators or in the ocean. By giving old plastic new life, our aim is to free our ecosystem from its destructive impact. As we use innovative technologies made for the reuse of plastic, there is no need to add any pigments or resin.” said Joris Vanbriel and Vanessa Yuan, Co-founders of ecoBirdy.
The ecoBirdy collection was showcased for the first time at the Maison&Objet furniture fair in Paris. It includes a colorful lightweight chair with rounded edges and a matching table, a storage container designed in the likeness of the endangered Kiwi bird and a rhino-shaped lamp. Accurate sorting, cleaning and grinding during the recycling process ensures the plastic used to create the products is free from harmful chemicals and is 100% safe.
Vanbriel and Yuan state that their aim is to “create pieces that enable kids to experience creativity and at the same time raise awareness for sustainability.” ecoBirdy has also developed a system for the collection and recycling of old or unused toys. The design, recycling and production of ecoBirdy furniture is all done in Europe using fair business practices.
To further its mission, the brand has created an accompanying limited-edition storybook as well as a school program that seeks to introduce kids to the circular economy and inspire them to contribute to a more sustainable future.